There is no doubt that the key to successful business operation is understanding your customers. But when the number of products in your portfolio grows, when the size of your customer base extends, when there are more and more process complexities resulting in noticeable cost, things get a bit difficult. It is not so easy anymore to collect data from multiple channels, multiple business units and multiple IT systems. And there are multiple stakeholders, who all have different customer information needs.

• Underst anding the truth about customers and their value
• Optimized business processes around customer value
• Increased cross/up sell revenue and decreased customer service cost

• Validation of customer intelligence and customer segmentation needs
• Customer segmentation strategy
• Mapping business processes to channels and related SLAs
• Locating/Creating best possible version of truth about each customer