Many large organizations, especially those with multiple business lines suffer from customer or product data inconsistencies. This is usually a direct result of separate software applications supporting business processes for various customer segments, interaction channels or products. Sometimes it’s even impossible to tell how many customers do we have. And CRM system alone does not usually solve the problem.
Again, how many customers do we have?
- Understanding the value and potential of your customer base
- Improved customer communications
- Effective campaign management
- Ability to cross sell entire customer base
- Streamlined business operations including processes such as product delivery
Delivered To You Via
- Design of Data Quality strategy and processes
- Validation of your MDM capabilities in existing or planned CRM
- Creation of a unified customer/ product repository serving better quality data for all your business applications
- Enriching your current customer data